I had the distinct pleasure of attending The Next Web Conference at NDSM 9-10 May, 2019. When I first looked at the workshop and speaker panels, I was so excited that I felt like one of those “heavy breathing” GIFs. There were so many types of tracks offered – marketing and branding, trade, the future of work, the art of tech – that I really had to consider what I wanted to get out of this conference in just two days.
And on reflection, what I learned was how tech affects every corner of our daily existence and has the potential to improve our lives as well. I attended numerous panels at The Next Web Conference, but there are three that continue to impact the way I think about technology and how I approach my future.
Combating Human Trafficking Through Data Science
After reading Kevin Bale’s Disposable People: New Slavery in the Global Economy, I constantly think about how I can be a better consumer to fight human trafficking. On average, between 40-60 slaves work for the average person, due to the nature of the modern supply chain. And this isn’t just about sex slavery. Modern slavery happens in restaurants, on farms, in construction, and in clothing factories, just to name a few industries that depend on human trafficking.
So what are the best ways to fight modern slavery with our money? As it turns out, simply banking with ABN AMRO may be an option. While survivor testimony is compelling, financial records are hard evidence against human traffickers. The University of Amsterdam, ABN AMRO, and the Dutch Ministry of Social Affairs and Employment work together to locate survivors and arrest their traffickers.
- 📑 The University researches patterns of behavior, such as traffickers forcing their workers to withdraw or transfer their entire salary deposits
- 🚩 The University presents these findings to ABN AMRO, who then flags a variety of unusual activity that could indicate a trafficker or survivor
- 🕵️♀️ The bank then has its people look at the activity to separate truly suspicious cases from false positives, and passes the information to the Ministry
- ⚖ The Ministry then examines the information even further to determine whether they have a viable case, and if so, they pursue an investigation
From the time the Ministry receives the information, it can take anywhere from one month to two years to make an arrest.
Human trafficking – as well as invasion of privacy – is a serious crime that should not be taken lightly. This process may slow and tedious, but since they’ve started the program, they’ve discovered 50 survivors who may not have been found otherwise.
How Open Innovation Fuels Ground-Breaking Tech Solutions in Food and Agriculture
Another favorite subject of mine is food – specifically how technology helps farmers around the world. I enjoy reading reports and listening to podcasts about food supply, food waste, and ethical supply chain management. It seems that, while many food manufacturing companies want to emphasize and strengthen their relationships with farmers, the farmer will always get the raw end of the deal.
But people don’t become farmers for the money. “Farming is something you usually inherent from your family,” Yasir Khokhar from Connecterra said. Farmers see themselves as growers, and they stay with it because they love the lifestyle.
But, as I learned at this panel hosted by Rabobank, the way they are farming has to change. There simply aren’t enough skilled people to continue farming the way we have been for hundreds of years. And this is where artificial intelligence plays a vital role.
Connecterra, Tarla.in, and Listenfield are all gathering data to help farmers around the world run more efficiently. Tarla.in collects climate data to help finance companies and farmers conduct risk assessments, while Listenfield uses environmental data to help farmers determine best planting times for greatest yields and profits. And Connecterra is helping dairy farmers maintain healthy herds, but you already know that from my previous post.
While they are all using various forms of AI to help farmers, the farmers don’t actually care about the data itself. Farmers want someone to interpret the data for them and then tell them what needs to be done. For Connecterra, this means Ida has to not only collect the data, but interpret it, and present a solution to the farmer, all without the farmer’s interaction or prompting.
But the million dollar question is, as always: can it scale? All three companies have experienced incredible growth and change over the past few years, but as Erdem Erikçi of Tarla.in says, “The decision-making process is slowed” as the number of decision-makers increases. But without their efforts to reduce food waste, increase food supply, and improve the lives of farmers, we wouldn’t have the opportunity to have these conversations.
Virtuous Circles, Snow Ball Effects and Golden Opportunities – The Case for Female Investment with Marie-Elisabeth Rusling
And after attending this panel hosted by The Next Women, I’m seriously considering switching from freelancing to investing. Not because I have money to invest, or because I have any understanding of investing, but because so few women are investors, and without female investors, female entrepreneurship will never grow (#powerofthepack).
As I’ve learned with the International Women’s Networking Group Rotterdam, when women are in positions of power, they are more likely to support other women. We like to think that we will all succeed based on our merits and dedication, but at the end of the day, everyone tends to help those who look like themselves.
Business Angels Europe did a study to learn more about why women aren’t joining the industry. The most common response was that women don’t know where or how to start investing. Women depend on their networks for guidance and support, which doesn’t really exist in the investment world. And they don’t seem to have access to knowledge resources that could encourage them to invest.
It’s easy enough to become an entrepreneur: you feel like you’re good enough at something that you can sell it. Taking a risk in yourself seems easier than taking a risk with someone else’s idea. Business Angels Europe found that, if women build a foundation for other women to learn how to become investors, women are much more willing to join the industry.
BONUS: The Big Spam on the Big Stage
I love the Big Spam newsletter. I subscribed because someone who didn’t offer me a job told me it was one of his favorite resources for tech news. And ever since that company rejected me, I have found endless entertainment and occasionally great information in Big Spam.
What I didn’t realize, however, was that the newsletter was a bit of an experiment. Georgina Ustik talked about what they learned when they changed Big Spam (apparently it used to look boring). Some insights included:
- 🤔 Subject line is key
- 📊 People love polls
- 😨 People like to engage with confusing and disgusting things
- 👏 Having an engaged community is better than having a big one
I loved this panel not only because I was part of it (see photo below), but also because I can apply these insights directly to my own work. And that was really the joy of attending The Next Web Conference – connecting with and learning from people who are doing incredible things.