I joined the International Women’s Networking Group (IWNG) Rotterdam for both social and professional purposes. I soon became involved with event organization, and eventually took on the role of establishing the Welcome Committee. In addition to coordinating programming, I also write for the website and assist with the social marketing strategy.
pictured right: speaking at the Reinvent Yourself event, hosted by Venture Cafe, Rotterdam Partners, Madame Rotterdam, Expat on the Move, and IWNG
Food Heroes Podcast publishes interviews twice a month with a variety of change-makers working in the food industry. As part of the content, the podcast needs show notes for each episode. In addition to transcribing episodes for show notes, I also write articles as a guest contributor. Below are a couple examples of my work for this client.
DTV or “Daniel Television” is a video blog highlighting travel through local business, food, attractions, music, culture, nightlife, and experiences. With this concept, I created this logo, adding the tag line “Go. Pause. YOLO!”, which I felt incorporated his personality into the design.
Mess Group has been an innovative force in Rotterdam, paving the way for business to thrive by building three uniquely cosmopolitan experiences in their venues: Biergarten, Ayla, and The Suicide Club. I created copy in the form of stories, descriptions, and social posts.
As the company grew, Doux South’s marketing efforts fell behind as resources were allocated elsewhere. I designed a marketing strategy to reinvigorate the brand’s community, promote their new products, and encourage engagement with both retail and wholesale customers. I continue to manage the strategy’s execution in an effort to increase product sales and increase brand presence online.
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