Follow Friday: Shypple

I’ve written extensively lately about blockchain, and for good reason.

What if you are ready to digitize your freight and logistics needs, but aren’t ready to invest in this newly explored frontier?

Digital Shipping Solutions

Our lives have been transformed by convenient technology, from hailing a cab to having razors delivered monthly to our doorstep. And with so many options within a service industry, comparing prices has also become significantly easier.

But that technology only recently came to the logistics industry. Why?

Shypple: Booking.com for Freight and Shipping Solutions

You’re tired of keeping track of all the papers on your desk or in your file cabinet. In can be days before you have all the information you need to make a final decision about how you will move your product from point A to point B. And once your product is in transit, it takes multiple emails and phone calls to pinpoint its location.

As I learned at Intermodal Europe 2018, lack of visibility is a concern for everyone in the supply chain, yet the industry has not widely embraced solutions to this problem.

Shypple addresses these issues and more.

It’s been touted as the “Booking.com for sea freight,” and rightfully so. If users are already familiar with the concept, why not apply the model to your own industry, especially one as layered as logistics?

In response to the ancient methods of the freight industry, Shypple founder Jarell Habets started Shypple to make transportation easier. With so many options and providers in the market, this dashboard allows users to compare quotes, consolidate documents, and track shipments from one application.

Furthermore, Shypple offers financing options, insurance, and customs management. It offers the whole freight package from start to finish!

When I read about Shypple, I was surprised to learn that no service like this existed for logistics. A digital platform for planning every branch of a shipment’s journey seems like an obvious need. (Again, how is there such a lack of visibility?) But as I have come to learn, the industry has not been quick to evolve.

How does Shypple improve the shipping industry?

With Shypple, customers can make responsible, fully informed decisions in less time, saving their companies valuable resources. But how does it pressure the logistics industry to change?

On one hand, this type of ranked comparison makes it easier for customers to choose the cheapest – but not necessarily highest quality – option. This may further encourage the “race to the bottom,” which is something that many agree is not good for the industry.

On the other hand, it may pressure the supply chain to improve in other ways in order to be competitive. How does your company fair when compared side-by-side to your competitors in a platform that allows customers to book in one click? What do you have to offer customers other than a low price?

Final Thoughts

I’m still an advocate for blockchain technology in the logistics industry. Those who had the resources to invest in trials and research should absolutely do so.

But Shypple solves a different problem for users on the supply chain. Shypple is for the one who initiates the chain but the last link on the line. It makes building the chain simpler and more visible. And the industry could use more visibility.


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Follow Friday: Blocklab

In case you hadn’t noticed, I really enjoying writing about supply chain management. It’s a field that I didn’t know existed until I started working, and ever since, I’ve been interested in learning more about how goods move around the world.

Supply chain logistics affect everyone, from the raw material production to the end consumer. A single wrinkle in the chain can be disruptive to industries around the world. But as the industry’s inefficiencies have become an accepted evil, the world has allowed those wrinkles to accumulate.

But what if it didn’t have to be that way? What if we could eliminate the redundancies and errors and unnecessary delays in the process of moving something from point A to point B?

Ironing out those wrinkles and making clients happy with a smooth shipping experience is one of the reasons I came to Rotterdam: to find the perfect logistics company.

Rotterdam is Europe’s largest port, making the metropolitan area a global logistics capital. With over 2000 companies providing service in some form to the industry, it would seem that innovation here is constantly shaping and re-shaping the supply chain world.

That is, in fact, not the case.

Rotterdam has only stepped up its game on the international stage within the past ten years. The city has invested in a variety of projects in order to attract talent and persuade businesses to establish a presence. One such project is Blocklab.

Blocklab

About Blocklab

Blocklab wrote a great whitepaper explaining how blockchain can (and will) streamline the logistics industry. It’s thorough but easy to read. In addition to its overview of how blockchain can improve operations and finances, the paper also touches on the environmental impact of making the industry more efficient. (Spoiler alert: it’s a good impact.)

A point that is elegantly touched on is the idea that blockchain may level the playing field for all companies involved:

Careful analysis of successful applications in supply chain management shows that they are based on managing the supply chain as a single entity as a result of one dominant member being able to impose his will on the others. However decentralized supply chains do not have such a dominant member and as a result the potential benefits of supply chain management have so far been much more difficult to realize in these systems. However, using smart contracts in combination with new advanced planning algorithms the (dis)benefits could be fairly distributed among the supply chain members based on actual and immutable transactions.

While any single player may dominate the supply chain process, blockchain will decentralize that power. As a result, SMEs may have a greater opportunity to thrive by emphasizing the value they add to the customer’s experience, rather than the price tag:

Picking up a container, unloading a truck in a CFS, stuffing an export container, sending an invoice to a client, booking an incoming invoice, custom clearance; hardly stuff to get excited about. Your next door competitor does exactly the same and the only way you can differentiate yourself is by being cheaper. The end result: ‘a race to the bottom’. What if we would develop a shared system for all these kind of ‘non-unique selling point’ type of activities? One in which all trust issues are resolved and automated? One in which all processes have been redesigned, made simpler or even totally obliterated? This would significantly lower the transaction costs in and around the port of Rotterdam, making it more competitive – increasing volumes and efficiency and allowing LSPs to compete on value – added, not on price.

This is the kind of talk that gets me excited about supply chain management.

Blocklab’s Blockchain Solutions for Rotterdam

Blocklab has developed solutions for the Port of Rotterdam to increase efficiency through the application of blockchain technology. Its application, however, is easier said than done.

This adoption of Blocklab’s pilot program will shake up all aspects of logistics, from operation to finances to tracking, and everything in between. By implementing blockchain technology, these processes will – ideally – become significantly more efficient and therefore cost effective.

A transaction to move product from point A to point B involves dozens of interactions. According to the Port of Rotterdam’s CFO Paul Smits, a shipment from China to Rotterdam can involve up to 28 parties. With the implementation of blockchain technology, that transaction can move seamlessly through those companies with digital documentation, immediate approval of transactions, and fewer delays.

Final Thoughts

Previously I have questioned the plausibility of the entire supply chain adopting the technology. If not everyone agrees to be so transparent, how effective can the application of blockchain be?

And taking it a step further: if the platform doesn’t offer an all-in-one solution, how agreeable will businesses be to adopt it?

If, however, the largest port of Europe chooses to implement it, it may be in everyone’s interest to accept blockchain technology as part of their futures. I look forward to seeing how Blocklab’s project with the Port of Rotterdam unfolds.


Change (and growth) is inevitable and often times difficult. I can make it easier for you. Let’s talk about it.